The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Signs of Love
Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Experiential & Immersive
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich
Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Experiential & Installations / Experiential & Immersive
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential & Installations / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential & Installations / Brand Installations
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Brutal Postings
Agency: Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client: Fondation Émergence Category: Experiential & Installations / Brand Installations
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Brand Installations
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Experiential & Installations / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential & Installations / Brand Installations
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Experiential & Installations / Brand Installations
Billboard Hotels
Agency: NORD DDB / Stockholm
Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
A Future Without Change
Agency: VMLY&R / Melbourne
Client: Monash University Category: Experiential & Installations / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential & Installations / Brand Installations
Giannis Antetokounmpo: Mt. Olympus
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Experiential & Installations / Brand Installations
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Agency:
Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne
Client:
ANZ Bank
Title:
Signs of Love
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_067M
Award:
2020 Out of Home Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_068M
Award:
2020 Out of Home Merit Award
Agency:
WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client:
Mastercard
Title:
Impossible Mascots
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_069M
Award:
2020 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_070M
Award:
2020 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_071M
Award:
2020 Out of Home Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_072M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_052M
Award:
2020 Out of Home Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_053M
Award:
2020 Out of Home Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_054M
Award:
2020 Out of Home Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_055M
Award:
2020 Out of Home Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_056M
Award:
2020 Out of Home Merit Award
Agency:
Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client:
Fondation Émergence
Title:
Brutal Postings
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_057M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_058M
Award:
2020 Out of Home Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_059M
Award:
2020 Out of Home Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_060M
Award:
2020 Out of Home Merit Award
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_061M
Award:
2020 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_062M
Award:
2020 Out of Home Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
A Future Without Change
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_063M
Award:
2020 Out of Home Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_064M
Award:
2020 Out of Home Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Giannis Antetokounmpo: Mt. Olympus
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_065M